How to Look Good Without Breaking the Bank

Right off the bat, let me get this out of the way: everyone has different opinions on what looking good actually means. For some, if the hair’s washed and the clothes are clean, well, that’s enough thank you very much. Others need the perfect outfit, each piece hand-picked to match. And I know, style is subjective, but right now it doesn’t matter if you’re the type to wear a suit every day, or if it’s just a simple pair of jeans and a t-shirt, the message is the same: looking good doesn’t have to cost that much.

Here’s the secret: Mailing Lists.

Ugh, right? No one wants junk email. And some of what you get may indeed be destined for the trash bin, but if you look carefully, this is where you can have success on a budget.

The first thing you want to do is get a new email address so that your personal/professional one isn’t inundated with advertisements. Then it’s easy, sign up for all your favourite brands. Get ‘em all in there: basic clothing, outerwear, shoes, maybe a watch store or two (I may love watches), and anything else your heart desires – anything that makes you look good.

Trust me, these brands won’t need to be asked twice to send you emails. The trick is to get into a habit of combing through your inbox in search of the best deals. Some emails will be worthless to you, but others are sure to pique some interest. Remember, these are your favorite brands, it’s already stuff you like. And they all have sales. You don’t need to head over to the mall on a Saturday and hope that you find what you’re looking for at a reasonable price. You can head over to the mall knowing exactly where you’re going, because that awesome pair of slacks from last season, the ones you really couldn’t afford at the time, is finally 50% off.

Getting into a habit of shopping like this really does have advantages. Stores have different sales at different times, so you don’t have to buy everything all at once – you can slowly build up a wardrobe that makes you look good one piece at a time, without breaking the bank, from brands that you really care about. So not only will you look great, you’ll feel great, too.

Words by Liam Fearnley

Illustrations by Robert John Paterson

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