4 Tips to Make Your Cologne Last Longer

Winter is almost here – which means it’s not only time to revitalize your wardrobe, but your cologne as well. While the warm weather naturally leads to more showers (and chances to re-apply your preferred fragrance), crisp days and longer nights mean more opportunities to carry your cologne…
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A Man’s Guide To Shaving Your Legs

2018 is fast approaching. Take a look around any commercial fitness club and you may notice that a growing number of guys are choosing to trim, shave, and wax their lower extremities in an effort to eradicate any trace of their once-present leg hair. In the case of…
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AXE Wants You to smell like YOU

Scents are one of the most powerful distinctions that shape how we perceive the world. A scent can bring back memories, help us to taste delicious food and can affect the way we feel. With so many important cues happening simultaneously, why is it that men don’t pay…
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How to Treat Shaving Nicks & Cuts

We’ve all been there. You lather your face with some shaving cream, grab a brand-new razor, and even before you start your second stroke, you cut yourself. In frustration, you reach for a tiny piece of toilet paper to stop the bleeding. At this point, you’re probably thinking…
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The Science Behind the Shaving Brush

The shaving brush: unique, utilitarian, and a timeless addition into the gentleman’s grooming routine. However classic, make no mistake – the shaving brush is more than just a frivolous novelty, or an antiquated relic from your grandfather’s heyday. Once you incorporate a superior, durable brush into your shaving…
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