As you may or may not know, I have partnered with Upper Canada this year and I will be the solo male brand ambassador for their “All About U” campaign!
As exciting as this is, I am ever more thrilled to be teamed up with an all-star cast. I will be joined by Joëlle from La Petite Noob, Krystle from Dine and Fash and Rebeca from Wishbone and Clover; together we will make up your Upper Canada crU!
If you’re wondering what this campaign is all about, let me give you the low down – over the course of the year, Upper Canada wants to highlight outstanding community members that don’t often get the spotlight and recognition they deserve. The real faces of Upper Canada!
With that being said, today Newmarket’s premier shopping centre is kicking off its search for the new faces of the Fall 2017 campaign with an open casting call. The casting call will run in-mall and online from Monday, May 1st until Friday, May 19th 2017. If selected, on the day of the photo shoot, you will receive an amazing bag of goodies as well as an Upper Canada gift card. Not to mention that your face and personal style will be on display for everyone to admire!
As I have mentioned many times before, I think that style is much more about the way you present yourself and your overall personality rather than the garments you simply drape on your body. For this reason, I am proud to participate in this campaign as its focus is on real people in the community as opposed to the models we have all been accustomed to seeing in other places we shop.
So, what are you waiting for? It’s time to apply! Head over to uppercanadamall.com for more details.